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Alice Strawberry
Alice Strawberry

Breeder's Description

Alice

June Bearer

Head Licence and World-wide Marketing Rights held by MEIOSIS UK
Launch - 2000
Bred by East Malling Research, UK
EU PVR Grant No. 10574

South Africa PVR applied for App No. PT4223

Parentage

Dr David Simpson and Judi Bell bred Alice, trialled as EM726, at East Malling Research Ltd. It was initially selected in 1993 and has a complex pedigree involving Korona, Totem, Holiday, Tioga, Redgauntlet, Gorella, Redchief, Wiltguard and Surecrop.

Fruit Quality

The berries have a regular conical shape, although the larger primaries may be ribbed. Skin and flesh is firm and the flavour is consistently sweet, with a juicy texture. The fruit is attractive with a glossy finish and a bright, orange-red colour. The achenes are slightly raised. Shelf life is similar to Elsanta.

Yield & Fruit Size

The net yield has been similar to Elsanta in trials but the average berry size is larger with greater than 70% of the fruit over 35mm. The percentage waste is lower than Elsanta due to more consistent shape and typically 80%+ has been in Class 1.

Season

The season is longer than Elsanta and has a less pronounced peak. The 50% harvest date is 7 days later than Elsanta.

Marketing Suitability

Alice is a late mid-season dessert type that offers good fruit size and quality. It should be suitable for all types of retail outlet and taste panel data suggests that the flavour will be very popular with consumers.

Plant Characteristics

Plants are slightly more vigorous than Elsanta with an erect habit. The fruit is well displayed and can be harvested rapidly. Runner production is similar to Elsanta. Propagators report that Alice is a free runnering selection, producing small plants not best suited for 60 day production.

Disease Resistance

Alice has been resistant to Verticillium wilt and crown rot in tests at East Malling Research Ltd. It is less susceptible to powdery mildew than Elsanta but a standard spray programme is recommended for this disease. In grower trials Alice has proved to be a robust variety that has performed well on a range of different sites.

Use of the Variety

Alice is a versatile, “grower friendly” variety with a flavour and texture that will appeal to consumers. It is expected to perform well for all sectors of the dessert fruit industry. The large berry size will reduce picking costs for growers supplying supermarkets and will also appeal to customers on PYO farms.

Accreditations

The breeding of this variety was jointly funded by the Department for the Environment Food and Rural Affairs (Defra), MEIOSIS Ltd and the East Malling Trust for Horticultural Research. The trialling of this variety was funded by MEIOSIS Ltd and the Horticultural Development Council (HDC).

© Meiosis Ltd
Last updated
1st November 2009