Meiosis Limited

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Emily Strawberry
Emily Strawberry

Breeder's Description

Emily

Early June-Bearer
5 days before Honeoye

Head Licence and World-wide Marketing Rights held by MEIOSIS UK
Launch 1995
Bred by East Malling Research, UK
Swedish Trade Mark No 341 928
Inscription applied for - Poland

Czech Rep Registration approved 2005

Parentage/Origin

Emily was raised from the cross Honeoye x Gea, made in 1988 by Dr David Simpson and Judi Bell. Selected in 1989 because of its high yield and very early harvest date, Emily (formerly EM 426) was released to the industry in 1995 following extensive trialling.

Fruit Quality

The berries have a very regular conical shape, a deep red colour, similar to Honeoye and contrasting yellow achenes. The fruit has good skin strength and moderately firm flesh with sharp flavour, similar to Honeoye.

Yield and Fruit Size

In trials the yield from Emily was equivalent to or slightly above that of Elsanta and typically 30% higher than that for Honeoye. This is unusual as early season types are normally less productive than mid-season and late varieties. Fruit size is less than Elsanta particularly in the second year, when the bulk of the fruit falls in the medium size category (25-35mm).

Season

10 days before Elsanta for 50% harvest, Emily offers growers the chance to begin their strawberry production. Open field production can be brought forward to late May in favourable conditions, and further advanced by the use of protection.

Marketing

With such an early peak in production Emily is a dessert variety for starting the season. The well displayed fruit will make it useful for pick-your-own growers who will be able to begin business at least a week earlier.

Plant Characteristics

Plants are moderately vigorous with an erect habit. It is earlier flowering than Honeoye so there can be a danger from frost damage.

Disease Resistance

Emily is resistant to powdery mildew (Sphaerotheca macularis) although susceptible to wilt (Verticillium dahliae). A soil test is recommended.

Accreditations
The strawberry breeding programme at East Malling Research is jointly funded by the Department for the Environment Food and Rural Affairs (Defra), MEIOSIS Ltd. and the East Malling Trust for Horticultural Research. The trialling of new strawberry selections is funded by MEIOSIS Ltd and the  Horticultural Development Council (HDC).

© Meiosis Ltd
Last updated
27th July 2011