Meiosis Limited

Junebearer
Strawberries

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Eros Strawberry
Eros Strawberry

Breeder's Description

Eros

June Bearer
Equivalent to Elsanta

Head Licence and Worldwide Marketing Rights held by MEIOSIS Ltd 
UK Launch 1994
Bred by East Malling Research, UK
EU PVR Grant No 1672
Inscription applied for - Ukraine

Parentage

Eros was delivered from a cross between Elsanta and Allstar, made in 1985 by Dr David Simpson and Judi Bell. Selected in 1986 due to its attractive, high quality berry, Eros, formerly EM220, Eros was released to industry in 1994.

Fruit Quality

The berries are very attractive with a regular, conical shape, mid-red colour and glossy skin. Firmness is similar to Elsanta and they benefit from having a pleasant, well-balanced flavour.

Yield and Fruit Size

Generally similar to Elsanta, but more consistent yield and fruit size. Approximately 50% of Eros class 1 yield is normally greater than 35mm.

Season

A mid season variety, equivalent to Elsanta.

Plant Characteristics

Plants are slightly more vigorous than Elsanta with an erect, fairly open habit and the fruit is well displayed and easy to pick. A lower planting density than Elsanta is recommended. Runner production is good.

Disease Resistance

Eros is resistant to two of the three most common UK races of red core (Phytophthora fragariae). The firm berries and open habit result in few losses to grey mould (Botrytis cinerea) provided planting is at the correct density. Eros is moderately susceptible to powdery mildew (Sphaerotheca macularis) and wilt (Verticillium dahliae).

Marketing

Eros is a dessert type that will produce approximately 85% of its total yield in the supermarket quality category. There is significantly less waste than with Elsanta due to fewer misshapes. With an improved proportion of fruit above 35 mm Eros will reduce harvesting costs. Eros produces fruit of very similar quality and appearance to Elsanta and would thus be aimed at the same dessert market. The slightly larger size and smaller proportion of misshapes may mean it will be preferred to Elsanta in some situations.

 

Accreditations
The breeding of this variety was jointly funded by the Department for the Environment Food and Rural Affairs (Defra), MEIOSIS Ltd. and the East Malling Trust for Horticultural Research. The trialling of this variety was funded by MEIOSIS Ltd and the  Horticultural Development Council (HDC).

 

© Meiosis Ltd
Last updated
07th August 2014