Meiosis Limited

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Fenella Strawberry
Fenella Strawberry

Breeder's Description

Fenella

Late Season, Good Disease Resistance

Head Licence and World-wide Marketing Rights held by MEIOSIS UK
Introduction 2009
Bred by East Malling Research, UK
EU PVR Applied for: App. No. 2008/3005

Parentage

Fenella (formerly EM1308) was bred at East Malling Research from a cross between two numbered seedlings, EM931 x EM972 and was first selected in 2001.

Season

In the main-crop year fruit is produced at a similar time to Florence.

Fruit Quality

Attractive, glossy, bright orange/red berries with uniform blunt conic shape. Good sweet flavor with juicy texture. Berries have a waxy skin with good skin strength and hold well both on the plant and in store. Brix and shelf life are similar to Elsanta.

Yield and Fruit Size

Similar yield potential to Florence and good Class 1 percentages. Uncovered sites also show good production levels. 60-day yields have been moderate to low. Fruit size is larger than Elsanta.

Marketing Suitability

The fruit is suited to most market outlets. Fenella has been generally liked by supermarkets due to the attractive appearance, good fruit shape, size and colour. The distinctive, sweet flavour also scored highly.

Plant Characteristics

Leafy, lush vigorous plant with compact, upright habit and long trusses resulting in a good fruit display and easy pick.

Disease Resistance

Good resistance to Verticillium wilt (Verticillium dahliae) and crown rot (Phytophthora cactorum). Susceptible to powdery mildew (Sphaerotheca macularis) but not considered a problem in trials to-date.

Use of the Variety

The later season, vigorous growth habit, disease resistance to Verticillium wilt and crown rot make Fenella a good choice for less intensive growing systems. In addition the berries rain tolerance allows for more reliable outdoor production. With good maincrop yields, a pleasant flavour and attractive lighter skin colour than Florence, Fenella has a bright future for sales into most markets.

Accreditations

The breeding of this variety was jointly funded by the Department for the Environment Food and Rural Affairs (Defra), MEIOSIS Ltd. and the East Malling Trust for Horticultural Research. The trialling of this variety was  funded by MEIOSIS Ltd and the  Horticultural Development Council (HDC).

© Meiosis Ltd
Last updated
1st November 2009