Florence

  • Season: Late season
  • Main characteristic/s: June Bearer/ Exceptional disease resistance
  • Breeder: NIAB EMR, U
Characteristics of Florence
  • Late season
  • High fruit yields
  • Good pest & disease tolerances including resistance to Verticillium wilt (Verticillium dahliae) and crown rot (Phytophthora cactorum),
  • Suitable for growing in organic production systems
Cropping Season
Florence is a late season variety, cropping 7-10 days after Elsanta in the UK.

Fruit Quality
The berries have a regular conical shape, with firm skin and flesh and very good flavour when picked fully ripe. The berries have a full red colour and matt skin. Shelf life is very good and the appearance of fully ripe berries does not deteriorate during the cool chain process. The best colour is achieved when using blue or black polythene mulch. White mulch should be avoided.

Fruit Yield
Florence performs well as a 60-day plant, it is best planted at a lower plant density than Elsanta. Main crop fruit yields are high. In trials at East Malling Research in the UK, typical yields were in excess of Elsanta, with larger fruit size and lower percentage waste.

Plant Characteristics
Plants are moderately vigorous with an upright plant habit and good fruit display.

Disease Resistance
Florence shows resistance to Verticillium wilt (Verticillium dahliae) and crown rot (Phytophthora cactorum). Moderate tolerance to powdery mildew (Podosphaera aphanis) and other fungal disease. A tolerance to vine weevil (Otiorhynchus sulcatas) has also been observed.

Plant Supply
Florence is protected under Community (EU) Plant Variety Rights (Grant No: EU 7386), Switzerland PVR Grant No 01-25-1396), Belarus PVR 2013308. The propagation and sale of plants, or parts of plants, of Florence without a licence is prohibited. Only Propagation Licence holders can propagate and receive propagation grade material (and not Sales or Growing-on Transformation Licence holders). Florence is available from the following licensed propagators:

Propagation Licence Holders

  • Country
  • Company
  • Website
  • Telephone
  • DE
  • Erdbeerhof Nüstedt
  • Visit website
  • +49 04249742
  • None available
  • DE
  • Helmut Koffler Erdbeer Paradies
  • None available
  • +49 724 522 02
  • Send email
  • BGR
  • Veselin Dzhokov
  • None available
  • +359 893 796 007
  • Send email

Sales Licence Holders

  • Country
  • Company
  • Website
  • Telephone

Growing-on / Transformation Licence Holders

  • Country
  • Company
  • Website
  • Telephone
Trial Results
Misted tip second year trial: