Florence

  • Season: Late season
  • Main characteristic/s: June Bearer/ Exceptional disease resistance
  • Breeder: NIAB EMR, UK
Characteristics of Florence
  • Late season
  • High fruit yields
  • Good pest & disease tolerances including resistance to Verticillium wilt (Verticillium dahliae) and crown rot (Phytophthora cactorum),
  • Suitable for growing in organic production systems
Cropping Season
Florence is a late season variety, cropping 7-10 days after Elsanta in the UK.

Fruit Quality
The berries have a regular conical shape, with firm skin and flesh and very good flavour when picked fully ripe. The berries have a full red colour and matt skin. Shelf life is very good and the appearance of fully ripe berries does not deteriorate during the cool chain process. The best colour is achieved when using blue or black polythene mulch. White mulch should be avoided.

Fruit Yield
Florence performs well as a 60-day plant, it is best planted at a lower plant density than Elsanta. Main crop fruit yields are high. In trials at East Malling Research in the UK, typical yields were in excess of Elsanta, with larger fruit size and lower percentage waste.

Plant Characteristics
Plants are moderately vigorous with an upright plant habit and good fruit display.

Disease Resistance
Florence shows resistance to Verticillium wilt (Verticillium dahliae) and crown rot (Phytophthora cactorum). Moderate tolerance to powdery mildew (Podosphaera aphanis) and other fungal disease. A tolerance to vine weevil (Otiorhynchus sulcatas) has also been observed.

Plant Supply
Florence is protected under Community (EU) Plant Variety Rights (Grant No: EU 7386), Switzerland PVR Grant No 01-25-1396), Belarus PVR 2013308. The propagation and sale of plants, or parts of plants, of Florence without a licence is prohibited. Only Propagation Licence holders can propagate and receive propagation grade material (and not Sales or Growing-on Transformation Licence holders). Florence is available from the following licensed propagators:

Propagation Licence Holders

  • Country
  • Company
  • Website
  • Telephone
  • DE
  • Helmut Koffler Erdbeer Paradies
  • None available
  • +49 724 522 02
  • Send email
  • BGR
  • Veselin Dzhokov
  • None available
  • +359 893 796 007
  • Send email

Sales Licence Holders (Commercial Growers)

  • Country
  • Company
  • Website
  • Telephone
  • DE
  • Helmut Koffler Erdbeer Paradies
  • None available
  • +49 724 522 02
  • None available
  • DE
  • Kraege Beerenpflanzen GmbH & CO KG
  • Visit website
  • +49 250 470 000
  • None available
  • NL
  • Fragaria Holland BV
  • Visit website
  • +32 473 221 497
  • None available
  • DK
  • KGL Phalaenopsis & Breeding ApS
  • Visit website
  • +45 40277017
  • None available
  • RO
  • SC BANAT HORT PLANT SRL
  • None available
  • +40 754 520 184
  • None available

Sales Licence Holders (Amateur/Garden Market ONLY)

  • Country
  • Company
  • Website
  • Telephone
  • UK
  • S E Marshall & Co Ltd
  • Visit website
  • +44 0844 557 6700
  • None available
  • UK
  • Thompson & Morgan Group Ltd
  • Visit website
  • +44 0333 400 0033
  • None available
  • DE
  • Helmut Koffler Erdbeer Paradies
  • None available
  • +49 724 522 02
  • None available
  • PL
  • Świat Kwiatów Marcin Sikora
  • Visit website
  • +48 22 226 84 85
  • None available
  • RO
  • SC BANAT HORT PLANT SRL
  • None available
  • +40 754 520 184
  • None available

Growing-on / Transformation Licence Holders

  • Country
  • Company
  • Website
  • Telephone
Trial Results
Misted tip second year trial: