Karlsruhe expoSE 2019

Our annual visit to the expoSE trade show in Karlsruhe was, as always, an enjoyable experience. Even more so when we saw much higher numbers of visitors and very busy exhibitors compared to last year. It was pointed out to us that the show was attended by many more visitors from Eastern European and Euro-Asian countries, who came to Germany in well-organised groups. Meiosis had meetings with many of our existing clients and also made a number of new contacts.

One of the current issues facing the soft fruit industry is the availability of labour required for harvesting. The show included the developments of not only effective fruit picking robots, but also of varieties which will be adapted to the new technology.

We are grateful to the organisers of the expoSE for a successful show, which has become an increasingly important annual event for those involved in soft fruit production and for Meiosis specifically, as it offers the opportunity to meet various stakeholders to our business and industry and to find out more about current challenges and opportunities towards building on our Intellectual Property services provision.

New Strawberry Varieties from New Fruits, Italy

Meiosis is a Master Licensee for strawberry varieties bred by New Fruits, one of Italy’s premier plant breeding companies.

Two new June bearing varieties have recently been added to our portfolio: Olympia and Tea.

Olympia (NF638)

  • Harvest date 2 days later than Elsanta
  • High yield
  • Large berry size
  • High % of Class 1 berries
  • Resistant to Verticillium wilt and crown rot (Phytophthora cactorum)

Tea (NF633)

  • Harvest date 4 days later than Elsanta
  • Excellent flavour with juicy texture
  • Large berry size
  • High % of Class 1 berries
  • Resistant to Verticillium wilt and crown rot (Phytophthora cactorum)

Meiosis has the rights to manage the trialling and licensing of Tea and Olympia in a territory that includes the following countries:

Canada; CIS countries (Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan); South America; United Kingdom (non-exclusive).


If you would like information on availability of trials material, or propagation and sales licences please contact the Meiosis office (meiosis@meiosis.co.uk) .

Meiosis Team

Elegance – the tastiest fruit in a Polish comparison project.

A couple of months ago we shared with you information about a junebearer comparison project Strawberries in Tunnels which is taking place in Mr Konrad Kozakiewicz’s farm – Kozacka Truskawka https://www.meiosis.co.uk/industry-news/open-tunnel-day-in-poland/

We are now pleased to report that at the end of the first stage of this project, Elegance was named the tastiest fruit among the nineteen competitive varieties.

Full results can be found in the Polish magazine Jagodnik 6/2019 in an article ‘Best varieties of 2019 season’ by Mariusz Podymniak pp 21-25 (photo courtesy of Jagodnik).

Meiosis Team

Launch of Meiosis-licensed Malling™ Allure & Malling™ Champion at Fruit Focus 2019

Meiosis once again had a stand at the annual Fruit Focus event at NIAB EMR. Our location close to the entrance and neighbouring several plant propagators made us easy to find, and we enjoyed meeting many old friends and making new ones.

Stars of the show were the new strawberry releases from the East Malling Strawberry Breeding Programme (EMSBC) based at NIAB EMR, Malling™ Allure (a late season June-bearer), and Malling™ Champion (an everbearer).  Fruit quality and flavour was much appreciated by our visitors, and more details of the varietal characteristics can be found on our website.  The varieties were officially launched at the NIAB EMR stand with speeches by Robert Goodwill MP (Minister of State for Agriculture, Fisheries and Food), Professor Mario Caccamo (Managing Director of NIAB EMR) and Chris Woods (Chairman of Meiosis). A splendid ice sculpture was commissioned to celebrate the event.

We also featured fruit of the strawberry varieties Malling™ Centenary, which is now firmly established as the UK’s favourite mid-season variety, and the new everbearer Malling™ Supreme, which we expect to launch next year.  Visitors were able to compare and contrast all four varieties, and we received an interesting range of opinions on which had the best and tastiest fruit, with Malling™ Centenary coming out top overall but with some close competition.

The Marionnet SAS primocane raspberry variety Paris was much appreciated for its firmness and flavour, and two new floricane varieties from Washington State University, Cascade Belle and Cascade Gem, also attracted favourable attention.

Adam Whitehouse, NIAB EMR at the Teagasc Berry Seminar April 25th 2019

Listen to Adam Whitehouse talking about Malling™ Centenary.

XII Rubus & Ribes Symposium

Every four years the ISHS convene a Rubus & Ribes Symposium, often with a guided pre-symposium tour that visits commercial growers.  In late June Meiosis attended this year’s event, the pre-symposium tour started in Germany from Frankfurt on Sunday 23rd June and headed south to Lake Constance in Switzerland over a three-day period.  Last month’s heat wave coincided with this, Mark Coxeter reported that his tour bus was extremely hot and humid much like a mobile sauna!

The tour through the beautiful Upper Rhine Valley was very interesting with visits to a number of significant raspberry, blackberry, redcurrant and gooseberry growers.  The actual symposium was a three-day event that took place in Zurich at the excellent ETH Centrum venue from Wednesday 26th – 28th June. This was a useful meeting place for Meiosis staff to meet with scientists, berry breeders and industry colleagues.

Meiosis Team 

Open Tunnel Day in Poland

Meiosis attended the first ‘Strawberries in Tunnels’ day organised by Jagodnik magazine & Haygrove in Michalowice, near Warsaw.

The project’s main objective is to promote tunnel cultivation and to compare ~20 different junebearer varieties in both substrate and soil cultivation, including: Elegance, Magnum, Malling™ Centenary, Malling™ Sunrise, Wendy and Vibrant from Meiosis portfolio.

The event included trade stands from various companies and was well attended by local growers.  There were many interesting presentations on the use and benefits of various fertilisers, biostimulants, plastics, tunnels etc, while the results from the variety trial will be helpful for local growers in choosing which of the many available varieties are suitable for their particular cultivation and market requirements.

Meiosis Team

Meiosis managed Malling™ Centenary hit 60 million plant sales

We are pleased to share an article published by Michael Barker on 7th February on fruitnet.com:

‘Sixty million sales milestone for Malling Centenary

NIAB EMR-produced strawberry variety passes sixty million annual plant sales mark just five years after first hitting the market

Introduced in 2013, Malling Centenary was developed at the East Malling Breeding Club, based at NIAB EMR in Kent. The organisation says the variety is in demand from growers and major international retailers owing to its very high percentage of Class I fruit and reduced picking costs. It also scores highly in consumer taste trials when compared with the standard Elsanta.

“The rapid growth in Malling Centenary sales also reflects its outstanding performance on the supermarket shelf,” said Mario Caccamo, NIAB EMR’s managing director. “We recently passed total sales of 70 million plants and we can now confidently expect the variety to pass that figure [with] next year’s sales alone.”

Malling Centenary is the fastest-selling strawberry variety handled by soft-fruit IP management company Meiosis, whose chief executive Mark Coxeter added: “The growth for Malling Centenary is set to continue as it further establishes itself as the standard June-bearer variety in the northern hemisphere.”

Gross royalties of nearly €1.4 million will be generated for the members of the East Malling Strawberry Breeding Club who originally invested in the development of Malling Centenary, NIAB EMR revealed. The total royalty returns to date have already exceeded the original investment to breed the variety, it added’.


Fresh Produce Journal

Berry Trend Jubilee XV edition in Krasnik

Jubilee XV Berry Trend edition took place in Krasnik on 16th and 17th of January 2019. Although regional, the trade show, and the conference abundant in variety of talks, attracted many visitors.

Meiosis particularly welcomed the talk offered by Mr Krzysztof Sak of Agronom Plants. We were pleased to see a propagator related to us, who with such involvement shared the importance of protecting the Breeders’ rights to varieties. Mr Sak explained in detail the process of bringing a new variety to the market and consequences arising from breaching the Breeders’ rights.

We listened with interest to the talk of Dr Jan Danek, presenting the strawberry breeding programme in NIWA Brzezna, that aims to find a replacement to Senga Sengana, a variety decreasing in popularity within the processing market, which in Poland reached a significant 170.000 tonnes mark in 2017.

Dr Paszko from the University of Life Sciences in Lublin concentrated on profit achievability, comparing fruit production of strawberry everbearers to primocane raspberries. We were glad to hear that two new everbearers, Malling™ Champion and EMR639 (both from East Malling strawberry Breeding Club) offered by Meiosis, showed a potential crop of 25 tonnes per hectare. Malling™ Champion will be officially launched in July of 2019.

Alexander Yaraeshchenko from the Ukrainian Horticulture Institute presented an overview of the fast-developing Ukrainian berry market. Interestingly, the second biggest plantation territory, after strawberries, is taken by blackcurrants, just before raspberries. Blueberry and honeysuckle production have a potential to grow significantly in a short time, even though the markets receiving the fruit are not yet well established.

We would like to thank the organisers of Berry Trend fair for their professional approach and wish them many more jubilees to come.

Meiosis Team

TSW Fruit & Vegetable Industry Fair in Poland

The annual TSW Fruit & Vegetable Industry Fair took place in Nadarzyn, Warsaw, on 9th & 10th of January 2019. This, the biggest industry event in Central Europe, gathered 386 exhibitors (60 more than in the previous year!), housed 60 industry-related talks, including the 6th strawberry conference, and attracted 14,735 visitors.

For the first time Meiosis Ltd attended the show as visitors rather than exhibitors, which allowed us numerous meetings with our friends.  At the same time another important event, ISFC, was taking place in the Netherlands, and some busy people managed to attend both events.

We had a very useful and informative meeting with our licence holders and associate members on the first day of the show, during which we presented details of the new varieties in the Meiosis portfolio.

We would like to thank all those who welcomed us to their stands and shared and discussed their joys and experiences. We truly believe that occasions such as this strengthen our relationships.

We were pleased to learn that new local strawberry breeding programmes of junebearers and everbearers are being introduced.

We are grateful to the organisers for preparing such an important event, and for providing us with a meeting room.  We are already looking forward to next year’s jubilee 10th edition of TSW which will take place on 9th & 10th  January 2020.

Meiosis Team